Mead Johnson cutting China infant milk prices amid probe

Mead Johnson Nutrition said it will cut the price of its infant milk formula in China, becoming the latest company to take action in the wake of an investigation by Beijing into possible price-fixing and anti-competitive behaviour.

Mead Johnson, the maker of the Enfamil brand of baby formula, said it will reduce prices by 7 per cent to 15 per cent as of July 16. It will also launch new promotional campaigns aimed at reinforcing the trust and support of Chinese consumers.

via Business feed http://www.scmp.com/business/companies/article/1280154/mead-johnson-cutting-china-infant-milk-prices-amid-probe