Microsoft Xbox head named Zynga boss

Games publisher Zynga has replaced chief executive Mark Pincus with Don Mattrick, the Microsoft executive who headed the critical Xbox business, Zynga announced.

The news, reported first by AllThingsD, sent Zynga shares up more than 11 per cent earlier in the day. The shares rose a further 3 per cent to US$3.17 when Zynga confirmed the appointment after the bell.

via Business feed http://www.scmp.com/business/companies/article/1273730/microsoft-xbox-head-named-zynga-boss