Startups gain appeal as Japan Inc names fade

In a shabby back-alley office in Shibuya, a Tokyo district known for youth culture and tech ventures, defectors from corporate Japan are hard at work for a little-known company they fervently believe will be the country’s next big manufacturing success.

via Business feed http://www.scmp.com/business/companies/article/1299683/startups-gain-appeal-some-japan-inc-names-fade