Culture clash as Chinese chief seeks to 'Pimp my Volvo'
Safe, solid and understated in a Swedish way, or a wannabe luxury brand pandering to a Chinese taste for excess and ‘bling’: that’s the debate causing ripples at the top of Volvo Car Corp, under Chinese ownership since 2010.
via Business feed http://www.scmp.com/business/companies/article/1307582/culture-clash-chinese-chief-seeks-pimp-my-volvo