Uniqlo, 7-Eleven hope customers will loosen purse strings for a touch of luxury

Cashmere sweaters at Uniqlo. Gourmet coffee and ice cream at 7-Eleven. These incongruously premium offerings by two of Japan’s biggest retailers are part of a strategy to lift profit margins by enticing thrifty shoppers to splurge on little luxuries.

via Business feed http://www.scmp.com/business/companies/article/1326330/uniqlo-7-eleven-hope-customers-will-loosen-purse-strings-touch