Bright ad ideas lost in multimedia gaps

The crossover of mobile, internet and traditional outdoor media is the way ahead for Hong Kong's multimillion-dollar advertising business, but insufficient mobile network capacity and a lack of integration between these channels and back-end logistics support mean some brilliant ideas have not taken shape in an otherwise tech-savvy city.

via Business feed http://www.scmp.com/business/companies/article/1381360/bright-ad-ideas-lost-multimedia-gaps