Firms using 'black PR' to tear down rivals

What’s in a name? A fortune, if you can trash it.

Public relations in a digital world is increasingly as much about demolishing a brand as about building it, as shown in a recent spat between e-commerce giant Alibaba and social networking major Tencent.

via Business feed http://www.scmp.com/business/china-business/article/1396461/firms-using-black-pr-tear-down-rivals