Sunday, March 22, 2015

Soft power push seen in China TV deals





Beijing has long sought to boost its "soft power" abroad, spending billions of yuan on expanding the international presence of its state-run media - including broadcaster CCTV and official news agency Xinhua - and through its government-sponsored language centres, known as Confucius Institutes.









via South China Morning Post - Business feed http://ift.tt/1Om5CxE

No comments:

Post a Comment