iQIYI to beef up original content ahead of planned listing

Chinese video streaming provider iQIYI plans to attract more internet users to pay for production of more premium original content, part of its strategy to differentiate itself from rival Youku Tudou before making its US IPO in two years.

via South China Morning Post - Business feed http://www.scmp.com/business/companies/article/1764942/iqiyi-beef-original-content-ahead-planned-listing