Technogym® wins the Beijing Olympics

The company has been appointed for the fourth time as “Exclusive Supplier of Fitness Equipment” to the next Olympic Games

Technogym has secured the first Olympic gold at Beijing 2008. The Italian company, leader in the fitness, wellness and athletic preparation sector, has been appointed as Fitness Equipment Exclusive Official Supplier to the Beijing Olympic Games which will be held in August 2008.
Technogym is the only non-Chinese company to be named an Exclusive Official Supplier to the Games.

After Sydney 2000, Athens 2004 and Turin 2006 it is now the turn of Beijing 2008: the fourth consecutive Olympics for Technogym that established itself as a reference company in the sports world. Over 12,000 Olympic athletes from over 200 countries, who will be competing in 28 sports category, will be training with Technogym equipment in Beijing.

Technogym has been chosen ahead of other US and local Chinese competitors for “the quality of its vast and complete range of products and services, as well as for the experience it has accumulated in the previous Olympic Games” stated Mr. Liu Jun, Deputy Director of Marketing Department at BOCOG (Beijing 2008 Olympics Organizing Committee).

“This important achievement represents a victory for the whole company. We are very proud to have been chosen for the 4th time as the official supplier of the Olympic Games and represent our industry at the most important and prestigious sports event world wide” stated Nerio Alessandri, President and Founder of Technogym. Nerio Alessandri added: “ The Olympic Games represents a unique opportunity to promote the wellness lifestyle and attract more people to regular physical activity”.

In Beijing Technogym will set up 10 training facilities including the main fitness centre inside the Olympic Village with around 1000 cardio and strength equipment. A fully-equipped wellness centre will be also available for BOCOG staff and another centre for the 20,000 journalists attending the event. Technogym will offer state-of-the art technology and services to manage all the above mentioned facilities providing qualified fitness coaches.

Furthermore, the Chinese Olympic Committee (COC) itself has chosen Technogym as Official Supplier for the preparation of its national teams. Technogym has already begun to equip all the facilities designated for the athletic preparation of the noteworthy Chinese Olympic contingent.

In all, there will be around twenty fitness preparation centres dedicated to the various Chinese sport federations involved in the great Olympic contest.

Technogym is currently working alongside the Ferrari, Alinghi and Luna Rossa Teams in the prestigious America’s Cup yachting challenge, supplying the world’s biggest football clubs including Milan, Inter, Juventus, Barcelona, Ajax, Liverpool and Chelsea and was recently involved in the Asian Games in Doha, Qatar.

For further information:
Enrico Manaresi – International PR & Media Relations Manager
Phone +39054756047 – Fax +390547650505
emanaresi@technogym.com – www.technogym.com