Chinese approach to luxury shapes Ford Lincoln overhaul

Ford Motor could alter its Lincoln brand lineup to suit consumer tastes in China, where the No. 2 US automaker will launch Lincoln next year in a bid to boost sales of the luxury nameplate and attract younger, more affluent buyers.

China’s demand for luxury cars is expected to exceed that of the US auto market by 2020. There are many parallels in the tastes of both markets, but consumers in China favour wider headlights, more symmetrical design and a larger backseat.

via Business feed http://www.scmp.com/business/companies/article/1128529/chinese-approach-luxury-shapes-ford-lincoln-overhaul