RIM says users line up to try new BlackBerry 10 platform

BlackBerry maker Research in Motion is helping customers prepare to switch to its soon-to-be-launched BlackBerry 10 smartphones that it hopes will help it reclaim market share from rivals such as Apple Inc.

RIM is betting that the new range of touch-screen and keyboard devices, set for a Jan. 30 launch, will revive its fortunes.

The company was “very enthused by the engagement and response of our customer base” to a program aimed at persuading them to adopt the BlackBerry 10 devices, Bryan Lee, senior enterprise accounts director, told Reuters on Wednesday.

via Business feed http://www.scmp.com/business/companies/article/1129958/rim-says-users-line-try-new-blackberry-10-platform