Fox takes aim at ESPN with national sports TV channel
News Corp has introduced a long-rumoured national cable sports channel, Fox Sports 1, aiming to compete with leader ESPN in an increasingly crowded TV sports marketplace.
Fox will launch the channel on August 17 in 90 million homes, executives of the network said at an event in New York City.
via Business feed http://www.scmp.com/business/companies/article/1182187/fox-takes-aim-espn-national-sports-tv-channel