Thursday, April 18, 2013

Amazon nears debut of original TV shows





There used to be just one way for getting shows on TV. Networks would spend tens of millions of dollars ordering scripts and shooting pilots and then show the fruits of their labour to focus groups. A small group of executives would cherry-pick a few promising shows to put on TV, hoping they’d be a hit with bigger audiences.


The process was unscientific, expensive, and often didn’t work. It’s still how most of the industry operates today.









via Business feed http://www.scmp.com/business/companies/article/1217286/amazon-nears-debut-original-tv-shows

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