Yum says bird flu hits China April sales; March down

KFC parent Yum Brands warned that a new bird flu outbreak in China badly hit restaurant sales there this month, even as the company also reported a sharper-than-expected slide in March sales in the country caused by the lingering impact of a separate food safety scare.

“Within the past week, publicity associated with Avian flu in China has had a significant, negative impact on KFC sales,” the company said in a regulatory filing.

Yum did not quantify the impact.

via Business feed http://www.scmp.com/business/companies/article/1212047/yum-says-bird-flu-hits-china-april-sales-march-down