KFC parent Yum Brands warned that a new bird flu outbreak in China badly hit restaurant sales there this month, even as the company also reported a sharper-than-expected slide in March sales in the country caused by the lingering impact of a separate food safety scare.
“Within the past week, publicity associated with Avian flu in China has had a significant, negative impact on KFC sales,” the company said in a regulatory filing.
Yum did not quantify the impact.
via Business feed http://www.scmp.com/business/companies/article/1212047/yum-says-bird-flu-hits-china-april-sales-march-down
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