Drinks companies cheer ladies’ nights in India

Women who drink, long portrayed as less than respectable by Bollywood movies and still wary of entering most watering holes, are becoming big business in socially conservative India.

Makers of alcoholic beverages, including global No.1 Diageo , are taking notice of this small segment of India’s US$10 billion (HK$77.6 billion) drinks industry that is growing more than twice as fast as the overall sector and presents a significant, if delicate, market opportunity.

via Business feed http://www.scmp.com/business/companies/article/1193540/drinks-companies-cheer-ladies-nights-india