FC Internazionale's flagship store in China will be officially inaugurated during a press conference to take place at the 21st Century Sports City shopping center in Shanghai on Friday 30 November 2007.
The Italian Serie A champions will be represented at the inauguration ceremony by the club's vice president Angelomario Moratti, CEO and managing director Ernesto Paolillo, commercial director Katia Bassi and a member of Roberto Mancini's first team.
Interstore Shanghai
One hundred square metres of black and blue at the heart of Shanghai in China, a nation where Inter are consistently voted the most loved European football team.
Fans and football enthusiasts can now purchase official club merchandise and share their passion for Inter at the brand new Interstore in China's economic hub.
The eye-catching store, with its two huge display windows facing directly onto the street and Inter's centenary 'Biscione' logo on a large poster, is located within the 21st Century Sports City in Shanghai's busy Sichuan Road North shopping area.
Open seven days a week from ten in the morning until ten in the evening, Interstore Shanghai offers a full range of official Inter products, from replica shirts and leisurewear to balls, bags and gadgets.
Interstore Shanghai, where shopping becomes an interactive experience, is more than just a merchandising outlet. With changing rooms and benches similar to those at the world-famous San Siro Stadium, a free internet cafè, and a permanent exhibition of photos depicting Inter's long history, the aim has been to recreate an authentic atmosphere and a meeting place for Inter fans in what is fast becoming one of the world's most cosmopolitan cities.
China, Inter and Pirelli
Inter became the first western football club to promote the development of Chinese football back in 1978 when the club replied to an invitation from the National Sports Bureau, sending a delegation of coaches to provide technical support to Su Yongshen's national team.
The club has maintained strong links with China ever since, particularly in recent years with initiatives such as the founding of an Inter Campus in Qingdao, summer friendly matches against China Super League sides and the national Olympics team, Serie A championship matches played with the Pirelli logo on Inter's shirts in Chinese characters, and the launch of an official Mandarin Chinese channel of the official website
http://www.inter.it/.
The Pirelli Group, official sponsor of FC Internazionale, is one of the most important Italian companies operating in China. The country is playing a growing role in the Group’s strategy of expansion worldwide. In 2005, Pirelli started truck tyre manufacturing in the Shandong Province. On Tuesday 27 November a new plant for the production of high-performance car tyres will be opened in the same area.
Finally, in order to officially introduce the Company to the people of China and further strengthen its links with the country, on Thursday 29 November Pirelli will present in Shanghai the 2008 edition of the celebrated Calendar. It is the first Pirelli Calendar in history to be set and presented in Asia. Marco Tronchetti Provera, Chairman of Pirelli, is a board member of FC Internazionale.
Interstore Shanghai is the latest of a series of initiatives planned for the future as part of Inter's global brand development project. Plans include the introduction of a range of products tailored for the local market, the opening of more merchandising outlets around China, mail order and e-commerce initiatives, and the development of Chinese football at grassroots level through the opening of Inter-branded soccer schools.
"We are honoured to open our flagship Interstore in this remarkable city of Shanghai," said Angelomario Moratti, vice president of F.C. Internazionale.
"The launch of this outlet is a further step to expand Inter's presence in the rapidly growing Chinese market and to bridge the geographical gap that separates us from our millions of supporters in China."
Ernesto Paolillo, F.C. Internazionale's managing director and chief operating officer, added: "Today, most of Inter's sponsors and partners are from outside the Greater China region. Thanks to the sponsorship of Pirelli, Nike and Sky, to name just a few, Inter's management has been able to sign some of the most talented players in the world.
“I hope that we can win the support of Chinese corporate clients as we have done with business communities elsewhere."
国际米兰上海专卖店 － 官方开幕
国际米兰的中国官方专卖店将于2007年11月30日星期五召开新闻发布会，地点上海二十一世纪运动城。
开幕活动当天俱乐部副主席安杰洛•马里奥•莫拉蒂（Angelo Mario Moratti），执行主席兼总经理厄内斯托•保利洛（Ernesto Paolillo），商业主任凯蒂•芭莎女士（Katia Bassi）以及一名来自罗伯托•曼奇尼（Roberto Mancini）队伍的神秘球员将为各位展示这支意大利甲A冠军球队的风采。
国际米兰上海专卖店
这支被喻为欧洲最受欢迎的足球队在中国上海的中心地带树立起自己100平方米的帝国。
球迷和足球爱好者现在可以在这座中国的经济枢纽城市，在这家全新的国际米兰官方专卖店中，购买到俱乐部官方商品，分享他们的激情。
专卖店座落在上海繁华的商业街四川北路上，在二十一世纪运动城内，国际米兰的百年纪念标志（Biscione）高高地悬挂在两座巨大的落地玻璃橱窗上，夺人眼球。
国际米兰的中国官方专卖店每天营业时间从上午10点到晚上10点，在店内你可以买到所有俱乐部的官方产品，从衬衫队服到休闲衫再到足球，包袋和各式礼品，应有尽有。
在国际米兰的上海专卖店内，你将感受到的是一种互动的体验，而不仅仅是一个购物的场所。更衣室和沙发都是根据著名的圣西罗体育场（San Siro Stadium）设计的。店内提供免费的英特网区域和国际米兰俱乐部的小型照片陈列馆，这一切都为在这个世界大都市的球迷营造了一个震撼人心的真实氛围。
国际米兰与中国
早在1978年，国际米兰前足球总监桑德罗•马佐拉就应中国国家体育总局的邀请，派教练员吉安尼•因维尼齐前往中国国家队，帮助苏永舜进行技术指导。
俱乐部与中国的亲密接触在近几年里变得越来越频繁。俱乐部在中国青岛成立了国米训练营，并在夏天与中国超级联赛冠军和国家奥林匹克足球队进行了友谊赛，国米意甲队服上倍耐力轮胎（Pirelli）的标识也印上了中文，俱乐部中文官方网站
http://www.inter.it/ 也已正式开通。
国际米兰上海官方专卖店的成立是国米近期和未来一系列全球品牌战略的前奏。
这一战略包括为中国市场专门设计的特色产品，在全中国不同城市开更多的专卖店并开发邮购和网上定购业务，以及从基层开始为培养中国足球运动而创办国米足球学校。
Labels: China, Cina, English, Football, Inter, Pirelli, Tronchetti, 中文
L’Istituto Italiano di Cultura – Sezione di Shanghai
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